Search Engine Optimization (SEO)
Fort Collins, Loveland and all over Colorado and the U.S. and Canada
Website design is just the beginning of a successful Web marketing campaign. It's a critical part, and if done wrong, can sabotage your search engine optimization (SEO) efforts, but it really isn't what will bring in a return on your investment (i.e. dental patients if you're running a dental Internet marketing campaign).
Here are some fundamentals of a search engine optimization strategy:
- Keyword research, identify priorities
- Analyze the website
- Increase keyword density of content, internal linking structure
- Optimize relevant tags
- Link building
- Monitor search engine rankings and adjust optimization accordingly
You can buy books on search engine optimization that will tell you about these steps to a better-optimized website, but the execution is what is critical. Too many search engine optimization companies take short cuts and do a sloppy job. Sure, they can call themselves an SEO company, but they're really just selling some up front work, and then setting your website on cruise control. Good search engine optimization requires on-going work.
In fact, in most markets, all but the smallest, non-competitive areas of the U.S., search engine optimization is not enough to get great results. You must engage other Internet marketing strategies such as:
- Blog marketing
- Online public relations in the form of article and electronic press release syndication (e-PR)
- Ongoing copywriting for the Web to add new content to the website
Concerto
Internet Marketing offers all of these services, and in many situations,
requires that you do them all, or we won't work together. This means
that Concerto is not for everyone. I can pretty much guarantee you that I'll
be more expensive than the other Internet marketing companies that you're
looking at, but you'll get much, much more for your money. Contact
me today so that we can talk in more detail. Call 970-672-1212. I look forward to speaking with you.