On-Going Content Additions

The Internet is always growing and changing, and your website needs to grow and change too. Google is constantly searching the Internet to find new information to satisfy growing consumer demand for new information online. If your website is stagnant, then Google will be less likely to rank your website on the first page of its results. If, on the other hand, you regularly refresh your website with new information, Google will naturally gravitate toward your site. This can give you a strong competitive edge.

In addition to blogging, regular, substantial custom content additions in the form of new pages are highly effective at proving to Google that your website is a fountain of new information to index. In some markets, I recommend adding one or two pages of content to the website every month.

Adding new pages also adds more layers of information to the site that visitors can access if they so choose. For example, not everyone is going to read this page of the Concerto website, but you did. Visitors who access the deeper pages of your website are more qualified prospects that are more likely to contact you.

Additional pages also provide more search engine optimization opportunities, thereby allowing me to spread out your keyword optimization over more pages, which increases your keyword density for each term/phrase on the respective pages.

If you need help adding content to your website on a regular basis, please contact me. I'll be glad to answer your questions. I look forward to speaking with you.